In the dumpster business and the hauling business alike, there exist the big guys. The trash companies that serve across multiple states, own landfills, and control markets. The haulers, known as “mega carriers,” that move staggering poundages of fright over seemingly countless miles.
They are giant. Established. Recognizable. Imprinted into our brains, even if we don’t realize. That trash truck of familiar colors and the big semi rolling down the highway that maybe you’ve never looked but somehow you’ve seen the logo a thousand times. So why use anyone else when the big guys are omnipresent?
Well, the little guys aren’t as recognizable and you don’t have their branding imprinted somewhere in your mind. They don’t have 10,000 fleet units or billboards or function as mega-sponsors. But they do have some things the big guys left behind: people. service. pride. personal risk. passion.
The little guy cares because they chose to, and because the must. The little guy slapped their name on the front door and bet their own reputation on providing the best service. They are small, agile, and hungry, and those are mighty powerful traits when coupled with a vision and drive. Choose the little guy because they are hungry and they value every customer, every time.